An explosion in the number of small food brands in the last 20 years hints at where New Zealand’s future food opportunities exist: in global niches. New Zealand’s strength in co-ops and single-desk trading gave this tiny country global clout in commodities. But with consumer demand fracturing along almost individual lines – and combined with ever-improving innovation and rapid manufacturing – can we rely on our historic strengths to flourish? Are we investing in the right skills and products to dominate the niches?
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